About
Built by operators. Aligned to outcomes.
CompAligned is a revenue operations consultancy for high-growth companies that have outgrown their first stack and need a real engine — not another tool.
We started CompAligned because we kept seeing the same pattern: high-growth leadership teams with great products and great people, held back by a revenue function stitched together across a dozen tools and three definitions of "pipeline."
Our team has built and run revenue operations inside companies from Series A through IPO. We bring that operator's instinct to every engagement — and we measure ourselves the way you do: in revenue.
Principles
Operators, not theorists
Every consultant has carried a number, owned a system, or run an org. We've sat in your seat.
Systems thinking
Revenue is an engine. We tune the whole machine, not the part that's loudest in the room.
Boring fundamentals
Clean data, defined process, accountable owners. The flashy stuff comes after.
Earn the next quarter
We win on outcomes — not on retainers. Engagements are scoped to ship measurable change.
About the Founder
Robert Ju founded CompAligned to fix a problem he'd seen too many times: high-growth companies pouring millions into sales compensation without the right systems, data, or plan design behind it.
With over a decade specializing in Sales Performance Management, Robert has led more than 100+ implementations across platforms, including Xactly, SPIFF, SAP SuccessFactors (Callidus), and Varicent. Before launching CompAligned, he built and led SPM practices at several consulting firms. His work spans the full SPM lifecycle: vendor evaluation, system health checks, end-to-end implementation, and compensation plan design.
Robert works directly with revenue leaders to align compensation strategy with go-to-market execution. He holds a Bachelor's degree in Actuarial Science and Statistics from the University of Waterloo.